Christopher Dale
TIRAUMEA, EKETAHUNA.,TARARUA
Summary
With an exceptional track record in the rural sector in canvassing and developing new accounts, prepared to bring expertise to the table. Building strong relationships across the business is a skill excelled at, and in-depth knowledge of dairy and drystock systems, coupled with a deep understanding of agronomy for profit, sets apart. Ready to leverage these strengths to drive opportunities and growth in this key role to contribute to team and organisational success.
Overview
41
41
years of professional experience
Work History
National Sales and Marketing Manager
ST Genetics
01.2022 - Current
- Led the National Sales team post-merger of Genetics Australia and ST Genetics (Sexing Technology USA), leveraging a strong sales background and proven success in coaching and leading teams.
- Cultivated a culture of continuous improvement by encouraging open feedback, resulting in ongoing enhancements to sales and marketing processes.
- Spearheaded the development of training programs to enhance the skills of both new and experienced sales representatives.
- Maximized profitability by identifying cost-saving measures throughout the supply chain without compromising quality or service levels.
- Evaluated new market opportunities and navigated regulatory landscapes, ensuring smooth entry into untapped territories.
General Manager
GENETICS AUSTRALIA NZ
01.2020 - 01.2022
- Overseeing NZ Business
- Responsible for product procurement
- Recruitment and all staff training
- Budget & marketing
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Operations Manager
Gardon Ltd
08.2014 - 12.2019
- Overall responsibility for five dairy units and four drystock units totalling over 3000 hectares
- 7200 dairy cows and 3200 dairy youngstock and breeding bulls
- Farming system has spring and autumn calving herds as well as a livestock trading component
- Key role is based around delivering agreed production targets and livestock sales within budget
- Also feed budgeting and procurement, including planning of on farm cropping and pasture renewal and optimisation.
- Proven track record for delivering results
- Excellent staff management skills
- Positive, calm, clear thinking approach
Livestock Agent (Sales)
Pgg Wrightson Limited
05.2011 - 08.2014
- Covering the south Waikato area
- Livestock valuation
- Day to day livestock transactions
- Negotiating Complete herd sales both purchasing and selling
- Took on and developed an underperforming area and tripled turnover in a three-year period
District Manager
Livestock Improvement Company (L.I.C.)
02.2008 - 05.2011
- Overall responsibility for sales and services from the L.I.C portfolio to220 dairy accounts
- Providing genetic solutions to individual farm requirements, herd testing, Minda recording, DNA testing and management of17 AB technicians
Herd Manager
Alex & Helen Schweitzer
07.2007 - 02.2008
- Milking, pasture monitoring, AB, responsible for the plant hygiene and servicing
- Experience in all management aspects of the New Zealand dairy cow
- July2007 emigrated from UK to New Zealand
Territory Sales Manager
Genus/ABS Global
05.1996 - 07.2007
- Company Overview: Genus/ABS is a global company, which specialises in the production of bovine genetics, products and services for the farming industry
- Overall responsibility for twenty-five members of staff including sales staff and AB technicians covering the120,000-cow strong Cheshire, Staffordshire and Shropshire territories
- Planning for promotional events/shows and presenting at customer meetings to drive sales of genetics and services
- Implementing training courses for new recruits and existing staff members in all aspects of genetics and breeding as well as sales training
- Set up the Genus/ ABS Grassland Genetics team in2003 to service clients looking for genetics to support pasture-based systems
- Using software systems for planning and budgeting
Breeding Advisor
Genus/ABS Global
05.1996 - 07.2007
- The role involved business development in an area of low market share, requiring an in-depth knowledge of genetics and promotion of an extensive sire stud
- Also, promotion of the MOET programme (the UK’s largest sire proving and daughter evaluation programme)
- Using computer-based breeding programmes to increase genetic progress, identify superior cow families and avoiding inbreeding and recessive gene issues
- Target driven sales achieved the3rd highest sales nationally of75 breeding advisors in the first year
Dairy Herdsperson
Messrs V. Williamson & Son
01.1990 - 01.1997
- Biggest dairy herd going through one shed in Northern Europe, with 80% of the herd full pedigree status
- Production average over10,000ltrs per cow on a zero-grazing system (complete diet in shed feeding system)
- 800 dairy cow ‘high indexing’ herd
- Key responsibilities including milking, calving cows, udder and general health and recordkeeping
General farm Worker
Mr J.N. Kay
01.1984 - 01.1990
- Mixed farm enterprise
- Dairying, breeder finisher unit for hybrid pigs and pedigree Suffolk sheep
- In addition, relief milking on a200-cow dairy unit – Mr R.C
- Roundall
- Dorfold Hall, Ravensmoor
- Cheshire
- England
Education
National Certificate - Agriculture
Reaseheath Agricultural College
Nantwich, Cheshire01.1986
O Levels - undefined
Malbank Comprehensive
Nantwich, Cheshire01.1984
Skills
- Client relationship management
- Channel partnerships
- Leadership and team building
- Problem resolution
- Operations management
- Performance improvement
- Sound judgment
Timeline
National Sales and Marketing Manager
ST Genetics
01.2022 - Current
General Manager
GENETICS AUSTRALIA NZ
01.2020 - 01.2022
Operations Manager
Gardon Ltd
08.2014 - 12.2019
Livestock Agent (Sales)
Pgg Wrightson Limited
05.2011 - 08.2014
District Manager
Livestock Improvement Company (L.I.C.)
02.2008 - 05.2011
Herd Manager
Alex & Helen Schweitzer
07.2007 - 02.2008
Territory Sales Manager
Genus/ABS Global
05.1996 - 07.2007
Breeding Advisor
Genus/ABS Global
05.1996 - 07.2007
Dairy Herdsperson
Messrs V. Williamson & Son
01.1990 - 01.1997
General farm Worker
Mr J.N. Kay
01.1984 - 01.1990
O Levels - undefined
Malbank Comprehensive
National Certificate - Agriculture
Reaseheath Agricultural College
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