CRAIG STEPHENS
Taupaki,AUK
Summary
Dynamic and enthusiastic sales professional with 25 years of Motor Industry experience in negotiating deals and delivering exceptional customer service. A practical thinker with a strong foundation in common sense, cultivated from a background as a farmer's son, ready to tackle challenges head-on. Excellent written and verbal communication skills, adept at leveraging technology and embracing change to drive positive outcomes. Committed to understanding client needs, fostering strong relationships, and providing effective solutions that enhance sales performance.
Overview
27
27
years of professional experience
Work History
Area Sales Manager
YHI NZ LTD
Auckland, AUK
03.2019 - Current
- Covering Auckland North Shore, West and Central city account locations.
- Developed strategic sales plans to drive market growth and optimize regional performance.
- Established key relationships with clients, ensuring long-term partnerships and repeat business.
- Coordinated with marketing teams to align promotional efforts with sales objectives, driving brand awareness.
- Analyzed market trends to identify opportunities, improving product positioning and sales strategies.
Area Manager
NATIONWIDE ACCESSORIES
Auckland
11.2016 - 11.2018
- Executed strategic sales initiatives in Auckland North region to enhance brand visibility and drive revenue for leading brands such as Toyo Tires, Pirelli Motorcycle, and Maxxis ATV.
Motorcycle Sales
COLEMANS SUZUKI
03.2013 - 11.2016
- Assisted customers in selecting motorcycles that meet their needs. Supported financial transactions by providing MTF and UDC finance options. Facilitated the setup and sale of protector insurance policies.
Parts and Accessories Salesman
CYCLESPOT GROUP
09.2012 - 03.2013
- Honda, BMW and KTM brands of OEM parts and bikes.
General Manager
CYCLETREADS
Takapuna, North Shore
10.2008 - 08.2012
- Assisted in managing staff and overseeing various business operations including communication, stock management, and marketing. Supported efforts to increase sales in a fast-paced, seven-day-a-week environment. Contributed to the expansion of CycleTreads by relocating the tyre bay and establishing a new workshop for Hyosung NZ service and insurance work. Aided in the acquisition and management of New Zealand Motorcycle Rentals and Tours, enhancing service offerings.
Stuntman
STUNT PRODUCTIONS
Auckland
10.2002 - 10.2008
- I was a Motorcycle stunt performer, and I worked part time for Stunt Productions in the Power Rangers TV Series, which was being filmed in NZ for the FOX network. I have also performed in TV ads. The work involves On and Off-road motorcycle stunts, freestyle motocross, precision riding, timing, jumps, falls, and pyrotechnic hits.
- Director/Stunt Coordinator: Mark Harris ph 021973199
Parts, Sales and Service
WILD WEST HONDA
New Lynn, Auckland
02.2007 - 09.2008
- Assisted in establishing and managing parts and accessories department for new motorcycle business in West Auckland. Worked diligently to expand client database, streamline inventory, and implement efficient ordering system within budget constraints. Participated in local events to enhance brand visibility and support sales and service operations as needed.
Sales Representative
NATIONWIDE ACCESSORIES
Hamilton
02.2005 - 02.2007
- As the Northern Sales Representative for Nationwide Accessories, my duties included; meeting with dealer principals, selling motorcycle tyres, accessories and car tyres, negotiating bulk deals, providing customer service, setting up stockists and merchandising store displays.
- Director: Allan Nieper 078475189
Retail Manager
INFINITY MOTORCYCLES
London, UK
09.2003 - 09.2004
- Infinity is one of the biggest Motorcycle Clothing and Accessory companies in England, with 12 stores. I worked mainly in the busy central London, Holborn branch, where I managed staff, ordered stock, met with sales representatives, and met monthly targets.
Parts, Accessories, Sales and Workshop
RED BARON MOTORCYCLES LMVD
Grey Lynn, Auckland
10.1998 - 04.2003
- Duties included; setting up and running the Dirt Centre off-road parts and accessories department, managing sponsored riders, maintaining company profile, and organising customer demos and test rides.
Education
Bachelor of Design - Three Dimensional, Product Design Major
Unitec Institute of Technology
Auckland01-2001
Skills
- Relationship building
- Sales presentations
- Territory management
- Sales tracking
- Contract negotiation
- Key account growth
Accomplishments
-2024 TYREWORX Group Rep of the Year award
Timeline
Area Sales Manager
YHI NZ LTD
03.2019 - Current
Area Manager
NATIONWIDE ACCESSORIES
11.2016 - 11.2018
Motorcycle Sales
COLEMANS SUZUKI
03.2013 - 11.2016
Parts and Accessories Salesman
CYCLESPOT GROUP
09.2012 - 03.2013
General Manager
CYCLETREADS
10.2008 - 08.2012
Parts, Sales and Service
WILD WEST HONDA
02.2007 - 09.2008
Sales Representative
NATIONWIDE ACCESSORIES
02.2005 - 02.2007
Retail Manager
INFINITY MOTORCYCLES
09.2003 - 09.2004
Stuntman
STUNT PRODUCTIONS
10.2002 - 10.2008
Parts, Accessories, Sales and Workshop
RED BARON MOTORCYCLES LMVD
10.1998 - 04.2003
Bachelor of Design - Three Dimensional, Product Design Major
Unitec Institute of Technology