Emma Enstrom
Auckland,AUK
Summary
Dynamic Ecommerce Development Specialist with a proven track record at Woolworths NZ, adept at enhancing customer journeys and driving business growth. Demonstrated expertise in project management and relationship building, leading initiatives that significantly elevated team performance and customer satisfaction. Proficient in leveraging KPIs to achieve continuous improvement, fostering both team development and store success online and in brick and mortar settings. My career aspirations focus on further enhancing ecommerce strategies to maximize customer engagement and operational efficiency.
Overview
8
8
years of professional experience
Work History
Ecommerce Development Specialist
Woolworths NZ
Ponsonby, Auckland
10.2022 - Current
- Successfully rolled out initiatives designed to enhance team and customer journeys in over 86 stores nationwide in the online pick-up space.
- Created and led Proof of Concepts.
- Scoping locations for the placement of future initiatives.
- Supported project go lives
- Played a key role in the Acts of Violence Safety Review for stores nationwide
- Used KPI's to determine continuous improvement opportunities
- Risk Mitigation
- Campaign design for initiatives ahead of roll out
- UX/UI design enhancements
- Used scrum methodology
- Curated training material and videos to train store team
- Conducted training sessions
- Stakeholder management
- Project management
Store Manager
Accent Group - Vans
Albany, Auckland
10.2021 - 10.2022
- Reviewing team sales / Reporting / Sales driving
- Managing a team of 7 Employees
- Working towards and achieving monthly targets
- Marketing support
- Working alongside / under wage% allocations
- Providing Live feedback and Team training
- Brought forth excellent multitasking and prioritizing skills
- Brought forth a self-motivated attitude and a commitment to my customers and Team
- Worked to ensure a positive and hassle-free customer experience Settled any customer disputes in a professional and pleasant manner
- Identified and maximized sales opportunities
- Merchandising based on Top Sellers
- Stock Receipting.
3IC - Womenswear Manager
North Beach
Albany, Auckland
09.2020 - 10.2021
- Floor Management
- Managed a team of 15+ employees
- Reviewing Sales and Providing Feedback to improve
- Identifying key sales opportunities
- Staff Training
- Restocking merchandise
- Floor Planning based on Top sellers
- Improving and Maintaining KPI's
- Visual Merchandising
- Reorders - placing restocking orders to HO based on Reporting.
- Maintaining and Improving KPI's for the overall Store
Store Manager
3 Wise Men
Auckland CBD, Auckland
06.2020 - 09.2020
- Maintaining and Improving KPI's for the overall Store
- Managed a team of 5 employees
- Working directly with General Manager & Regional Manager to identify any opportunities to improve overall turn over of Sales, Product, Team results
- Rostering under wage % allocation
- Sales Drivin
- Providing Team training
- Stock Receipting
- Merchandising shop floor based on reporting for Top sellers
- Marketing support
Travel Agent
Flight Centre
Mairangi Bay, Auckland
01.2020 - 03.2020
- Answered questions and concerns relating to travel and airport procedures, planned in detail client travel, created client itineraries, and worked towards monthly targets and KPIs.
- Answered client phone calls, emails, and online queries.
- I was always in attendance at client building events.
Storeroom Manager
North Beach
Silverdale, Auckland, Auckland
07.2017 - 01.2020
- Stock management
- Inventory reporting
- Stock takes
- Receiving / Exporting goods
- Working alongside Operations managers/ Buyers / Stock Administrators Overseeing product preparation before it goes onto the shop floor Packing online orders
- Receipting and signing off Invoices.
Education
NCEA L1 & L2 -
Whangaparaoa College
Hibiscus Coast11.2017
Skills
- Proposal writing
- Training facilitation
- Business development and planning
- Budget development
- Project management
- Product management
- Marketing
- Operations
- Staff management
- Sales driving
- Customer service
- Conflict resolution
- Stakeholder management
- Scrum methodology
- Research and analysis
Timeline
Ecommerce Development Specialist
Woolworths NZ
10.2022 - Current
Store Manager
Accent Group - Vans
10.2021 - 10.2022
3IC - Womenswear Manager
North Beach
09.2020 - 10.2021
Store Manager
3 Wise Men
06.2020 - 09.2020
Travel Agent
Flight Centre
01.2020 - 03.2020
Storeroom Manager
North Beach
07.2017 - 01.2020
NCEA L1 & L2 -
Whangaparaoa College
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