Janice Turoa (JT)
Auckland,AUK
Summary
I love to be part of an organization that is forward thinking and open to challenging the status quo. I am an entrepreneur by nature so being able to tap into my commercial side is a key motivator, as is the ability to be involved in longer term strategy and initiatives. I have an extensive events, sales and marketing back ground, and I am passionate about growing a business to its potential. I pride myself on the ability to relate to others and thrive when building relationships internally, with customers and stakeholders alike. I love to challenge the 'why' and will always roll the sleeves up to get the job done. With over 10 years of experience in account management and 20 years running events across many functions including corporate, sporting and general, I have a wide and unique skill set. I get energy from mentoring and sharing what I know, but equally I am eager to continue to learn and grow from those who are around me.
Overview
20
20
years of professional experience
Work History
Event Director
NZ BNZ Breakers
04.2022 - Current
- Complete management of game day experience. Including building and execution of run sheets down to the second for broadcast.
- Created detailed timelines for events based on scope of work required by each department involved in process.
- Working with key stake holders including Sponsors, Sky Sport, BNZ, NBL, Spark Arena, Arena's across NZ, NZ Breakers Coaching Staff, My Team, Contractors and Volunteers.
- Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
- Designed contracts and booked venues for events.
- Develop relationships with vendors to facilitate quality service at competitive rates while maintaining financial responsibility within budgets.
- Develop and implement effective marketing plans for generating event revenue.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Oversee, train and manage work of up to 400 staff, seamlessly executing game days.
Senior Manager
The Lion Foundation
01.2022 - 02.2024
- Oversee multiple accounts and worked diligently to meet and exceed performance goals.
- Collaborate with customers to develop strategic business and account plans.
- Trained and supported junior account management professionals to increase company revenue.
- Cultivate deep knowledge of customer businesses and relationship to company objectives.
- Establish and maintain good public relations and networking within community to develop business.
- Formulate plans to expand business operations and grow overall territory and client base.
- Negotiated contracts.
- Created, implemented and reported performance of sales campaigns to enhance brand awareness and drive profits.
- Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
National Accounts Manager
Lion Nathan
01.2018 - 01.2022
- Relationship management with key on premise operators across NZ
- Strategic approach to managing national sales activity, joint customer plans, ROI and budgets
- Negotiation of new and existing business, writing business case & capex requests, advanced understanding of standard P&L reports
- Creation & execution of in-venue promotions in partnership with internal stakeholders and external brand owners & agency partners
- Managing annual operator meetings for on premise banner groups, with key internal & external stakeholders
- Working with in-house graphic design team to develop customer specific design work – menu development, branding for new venues, point of sale, merchandise, digital & social media assets
- Strategic review of the whole National On Premise team - internal and external execution of promotional activity, and implementation of new program in line with Lion strategic planning framework
- Lead responsibility on the refresh of the Lion Partners Program including event execution.
- Lead on events ranging from 20 people - 500 people
Event Manager
Highlanders Rugby
02.2015 - 12.2020
- Effectively manage all aspects of game day including but not limited to- all event staff, security, public bars, hospitality suites (Up to 300 staff)
- Crowd control - up to 30,000 people
- Negotiate liquor licensing agreements
- Stock management
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
- Increased brand visibility through strategic placement of promotional materials at high-profile events.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
Sales Executive - Key Accounts
Lion Nathan
01.2015 - 01.2018
- Gained market share in Queenstown for the On Premise after two years in the role.
- Negotiated contracts with key accounts, ensuring mutual benefits and long-term partnerships.
- Increased sales by building strong relationships with key accounts and understanding their unique needs.
- Developed comprehensive JBP's for each key account, resulting in increased revenue growth and market share.
- Managed a portfolio of strategic accounts, consistently meeting or exceeding sales targets and performance metrics.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Mentored junior sales team members by sharing best practices and providing guidance on effective key account management techniques.
Owner/Operator
Starters Bar
01.2008 - 01.2015
- Project management of new hospitality venue opening, including menu development and design, uniform design and sourcing, & staff trainings
- Development and management of business strategy including working with key external business partners
- Negotiation of all contracts with suppliers
- Management of 45 staff including coaching, contracts and training
- Management of PAYE, GST and P&L
- Event and promotion management weekly for 50 – 2000 people
Owner
Willowbank Convenience Store LTD
01.2004 - 01.2010
- Redeveloped our offering and went from having 8 staff to 45 staff in 3 years.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
Education
High School Diploma -
Logan Park High School
Dunedin, NZBusiness Studies
University of Otago
Dunedin, NZSkills
- Project and Event Management
- People Management
- Activation and Promotion implementation
- Senior, Regional and National Account Management
- Contract Negotiation
- Business Development & Tenders
- Sponsorship Negotiations
- Strategic Thinker
- Talent Recruitment
- Budget Planning and Execution
- Run Sheet Implementation and Execution
- Cross-functional leadership
Accomplishments
- Women in Leadership Program 2019
Only 20 women in Lion Australasia chosen - Lion Leadership Series April 2019
Coaching Fundamentals - Presenting with Impact -2018
- PPC 8 Step Sales Training 2017,2018,2019
- Sentinel Management Consultants May 2017
Accomplishments
- Lion Sales Person of the Year 2018 – Runner up
- Westpac Rookie of the Year 2006 - Willowbank Convenience Store (owner)
- Sports girl of the Year 1999
- Otago Netball representative 1997 - 1999
Timeline
Event Director
NZ BNZ Breakers
04.2022 - Current
Senior Manager
The Lion Foundation
01.2022 - 02.2024
National Accounts Manager
Lion Nathan
01.2018 - 01.2022
Event Manager
Highlanders Rugby
02.2015 - 12.2020
Sales Executive - Key Accounts
Lion Nathan
01.2015 - 01.2018
Owner/Operator
Starters Bar
01.2008 - 01.2015
Owner
Willowbank Convenience Store LTD
01.2004 - 01.2010
High School Diploma -
Logan Park High School
Business Studies
University of Otago
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