Leanne Ryburn

• Develop and execute the fundraising plan to align with LMNZ's strategic direction.
• Lead individual-giving supporter campaigns, appeals, and publications.
• Oversee multi-channel acquisition plans and bequest programmes.
• Manage donor journey strategies and digital communications.
• Supervise and develop a team of fundraising and marketing coordinators.
• Coordinate with external marketing and fundraising agencies.
• Drive strategic direction communications to ensure alignment with organizational goals.
• Presented at the Global Fundraising Conference in London for the past two years.
• Conducted a story gathering trip at Annandaban Hospital in Nepal. Hosting announcers from Rhema Media.
• Analyzed donor data to identify trends and inform targeted fundraising strategies.
• Developed and implemented strategic fundraising campaigns to enhance donor engagement.
• Managed budgets for fundraising projects, ensuring efficient allocation of resources to maximize impact.
• Created compelling communication materials that effectively conveyed organizational goals to potential donors.
• Evaluated fundraising outcomes, identifying areas for improvement and implementing best practices for future initiatives.
• Designed compelling grant proposals that successfully secured funding from various foundations and government agencies.
• Evaluated existing fundraising programs, identifying opportunities for improvement and growth within each initiative.
• Analyzed donor trends and preferences, allowing for more targeted outreach strategies to maximize fundraising success.
• Created customized donor recognition programs building long-lasting connections between donors and beneficiaries.
• Developed strong relationships with major donors through personalized communication and stewardship efforts.
• Increased donor engagement by implementing targeted fundraising campaigns and events.
• Managed budgets for staff operations to keep costs low and maximize profits.
• Determined target demographics and devised strategic marketing initiatives to reach target audiences.

Managed strategic and operational plans to enhance efficiency and income.

• Rebranded the trust integrating 2 brands Bone Marrow Cancer Trust & Ranui House. The brand had not been changed in 25 years.
• Built a new website
• Managed and implemented the Philanthropic Grants portfolio.
• Implemented and created an online CRM donor database.
• Researched trained and implemented an online booking system for patient accommodation and travel changing from a manual system.
• Created many corporate partnership opportunities in sponsoring rooms and programmes at Ranui House.
• Ran successful corporate events such as the Annual Golf Tournament and Charity Auction.
• Developed strategic partnerships to enhance fundraising initiatives and increase donor engagement.

• Led all fundraising initiatives, including strategy and planning.
• Increased income by 45% over two years.
• Pitched and secured $1.2 million sponsorship from MediaWorks.
• Developed donor acquisition campaigns.
• Managed all grant and government funding applications from application to accountabilities.
• Collaborated with stakeholders to identify and implement strategic partnerships that support organizational goals.
• Managed all external Communications including social media, press releases and wrote all campaign copy.
• Managed project budgets and resources, ensuring alignment with mission-focused objectives.

• Supervised store operations and staff, achieving a 75% increase in Christmas sales.
• Built a loyal customer database, enhancing repeat business.
• Developed and led the team to achieve operational excellence.
• Previous Roles:
• Retail Manager, Identity Botany, Auckland (Aug 2011 – Sep 2016)
• Business Development Manager, Preventing Violence in the Home - Shine (Feb 2009 – Feb 2010)
• Store Manager, Platform, Botany, Auckland (Apr 2007 – Jan 2009)
• Income Development Manager, CanTeen, Auckland (Mar 2002 – Dec 2006)
• Fundraising Consultant, Fundrazor Ltd (May 2000 – Mar 2002)
• Community Liaison Manager, Starship Foundation, Auckland (Apr 1997 – Sep 1999)

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