Lucy Janisch-Fitzgerald
Auckland,AUK
Summary
A positive, creative and detailed-orientated person with seven years experience in commercial content integration and strategy. Expert in steering multi-channel campaigns and brand management, excelling in client relations and stakeholder management. Demonstrates unparalleled communication and team leadership skills, and is passionate about bringing a brand’s story and messaging to life through rich and memorable content experiences.
Overview
8
8
years of professional experience
Work History
Senior Commercial Content Manager
NZME
01.2022 - 08.2024
- Expert ideation and content strategy, with a proven track record in delivering successful multi-channel integrated content campaigns.
- Responsible for developing innovative and successful content solutions for advertisers in response to advertising briefs, achieving client and business objectives.
- Managed staff as part of the Senior Leadership Team, mentoring and supporting junior members in their journey to achieving outstanding results.
- Emphasis on achieving sales targets and revenue generation for NZME's lifestyle mastheads across their print, digital and social platforms.
- Brand management of Viva, Canvas, Travel, and Reset magazine, and corresponding digital and social platforms.
- Analysis and reporting on strategic challenges and priorities.
Commercial Integration Manager
NZME
01.2021 - 01.2022
- Formulating responses to briefs and supporting commercial integration throughout the conceptual and execution stages.
- Managing the commercial content delivery for campaigns publishing in Viva, Canvas, Travel, and Be Well magazine and their digital and social channels.
- Working with stakeholders to ensure all content produced met both internal and external expectations and objectives, and complemented NZME's lifestyle brands.
- Organised, produced, and managed commercial shoots, liaising with stakeholders and ensuring the successful delivery of content outputs.
- Conducting day-to-day project management, planning, and campaign implementation across multiple teams and departments, including in person activations.
- Generated post-campaign analysis reports summarising results of campaigns based on data collected from web analytics tools, such as Google Analytics.
- Pre- and post-sales support for both direct and agency clients and accounts.
Commercial Integration Specialist
NZME
01.2019 - 01.2021
- Created sales collateral and managed the distribution of proactive opportunities in order to support and service the wider sales team and meet revenue targets.
- Worked closely with the sales teams to develop market-driven commercial opportunities that appealed to specific customer segments and industries.
- Collaborated with internal teams on creative concepts and content direction for campaigns in order to ensure synergy across all media channels.
- Assisted in budget planning by researching cost estimates for different types of campaign executions where external vendors were required.
- Participated in brainstorming sessions with marketing, editorial, and design teams to generate innovative ideas to win new business and foster existing client relationships.
Senior Media Coordinator
NZME
01.2017 - 01.2019
- Smooth execution and management of multi-media campaigns, providing campaign coordination, client liaison, and pre and post-sales support.
- Developed creative briefs to guide production teams in creating effective ads, meeting the clients' needs and objectives.
- Oversaw and trafficked the design of print, radio, digital and social ad creation and approvals.
- Collaborated with internal departments to ensure that all advertising materials were consistent with brand standards.
- Provided guidance on ad placement options based on budget constraints or desired reach.
Education
Post-Graduate Diploma - Communications
Auckland University of Technology
Auckland, NZBachelor of Arts - Film, Media & Television
University of Auckland
Auckland, NZSkills
- Creative Ideation
- Content Strategy and Development
- Brand Voice
- Project Management
- Campaign Delivery
- Client and Stakeholder Management
- Communication
- Time Management
- Copy-writing
- Team leadership
Timeline
Senior Commercial Content Manager
NZME
01.2022 - 08.2024
Commercial Integration Manager
NZME
01.2021 - 01.2022
Commercial Integration Specialist
NZME
01.2019 - 01.2021
Senior Media Coordinator
NZME
01.2017 - 01.2019
Post-Graduate Diploma - Communications
Auckland University of Technology
Bachelor of Arts - Film, Media & Television
University of Auckland
Similar Profiles
Angie RussellAngie Russell
General Manager at NZMEGeneral Manager at NZME
Echo SummersEcho Summers
Brand Ambassador at NZMEBrand Ambassador at NZME
Jessica De CoekJessica De Coek
Newspaper Consultant at NZMENewspaper Consultant at NZME