Panida Loket
Auckland,AUK
Summary
A seasoned customer service, marketing, and management professional with a record of success in Thailand and New Zealand. Holds a B.A. in Economics and an M.A. in Advertising from Thailand, alongside a Graduate Diploma in Tourism Management (Level 7) from New Zealand, reflecting an in-depth understanding of both countries' business landscapes. Panida combines academic rigor with practical experience, particularly in New Zealand’s food and beverage sector, to drive successful outcomes in dynamic environments.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Food & Beverage Attendant
Flame Tree Kitchen, Montana Catering Auckland Ltd.
08.2016 - 06.2018
- Managed front-line customer service and team coordination in fast-paced environments across Auckland
- Trained new team members, contributing to a cohesive and high-performing service team
- Adapted effectively to New Zealand’s diverse work culture, ensuring customer satisfaction through personalized service
Business Partner / General Manager
The Cafe Gallery Limited Partnership
07.2008 - 12.2015
- Led all areas of the coffee shop business, including marketing, public relations, production, human resources, and financials
- Managed coffee export and tea import operations, promoting the business internationally
- Maintained high standards in service quality and brand reputation, fostering a consistent customer experience
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Marketing Executive & Area Manager
Boncafe (Thailand) Ltd.
01.2006 - 07.2008
- Developed and implemented marketing strategies, coordinated nationwide branches, and handled operational challenges
- Directed brand promotions, special events, and product launches to boost market presence and sales
- Oversaw retail branch performance, building relationships with department stores and supermarkets to increase product reach
Trade Marketing Executive
Osotspa Co., Ltd.
01.2004 - 12.2004
- Formulated marketing strategies to enhance brand visibility in retail markets
- Organized promotional activities for traditional trade stores, effectively boosting brand image and sales
- Collaborated with sales teams, clients, and suppliers to ensure smooth execution of campaigns and promotions
Research Assistant
Faculty of Communication Arts, Chulalongkorn University
04.2003 - 12.2003
- Conducted comprehensive research through data collection and interviews, contributing to high-quality reports for various projects
Education
Graduate Diploma - Tourism Management (Level 7)
Auckland Institute of Studies
05-2017
Master of Arts - Advertising
Auckland Institute of Studies
05-2003
Bachelor of Arts - Economics
Thammasat University
02-2000
Skills
- Customer relationship management
- Marketing
- Satisfaction monitoring
- Team training and development
- Company policy adherence
- Customer queries
- Customer service
- Problem-solving abilities
Locations
- Auckland Institute of Studies, Auckland, NZ
- Chulalongkorn University, Bangkok, Thailand
- Thammasat University, Bangkok, Thailand
- Flame Tree Kitchen, Montana Catering, Auckland, NZ
- The Cafe Gallery Limited Partnership, Thailand, Thailand
- Boncafe (Thailand) Ltd., Thailand, Thailand
- Osotspa Co., Ltd., Thailand, Thailand
- Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand
Certification
- Intensive General English Course, Shafston International College, Australia, 01/01/05
- Cambridge Business English Certificate (Vantage), Shafston International College, Australia, 01/01/05
- Strategic Planning Concepts, Bangkok, Thailand, 01/01/06
Visionstatement
A dedicated leader and team player, passionate about empowering others and committed to lifelong learning and personal growth.
Languages
Thai
Native or Bilingual
English
Professional Working
Timeline
Senior Food & Beverage Attendant
Flame Tree Kitchen, Montana Catering Auckland Ltd.
08.2016 - 06.2018
Business Partner / General Manager
The Cafe Gallery Limited Partnership
07.2008 - 12.2015
Marketing Executive & Area Manager
Boncafe (Thailand) Ltd.
01.2006 - 07.2008
Trade Marketing Executive
Osotspa Co., Ltd.
01.2004 - 12.2004
Research Assistant
Faculty of Communication Arts, Chulalongkorn University
04.2003 - 12.2003
- Intensive General English Course, Shafston International College, Australia, 01/01/05
- Cambridge Business English Certificate (Vantage), Shafston International College, Australia, 01/01/05
- Strategic Planning Concepts, Bangkok, Thailand, 01/01/06
Graduate Diploma - Tourism Management (Level 7)
Auckland Institute of Studies
Master of Arts - Advertising
Auckland Institute of Studies
Bachelor of Arts - Economics
Thammasat University
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