Renee Frische
Summary
Highly self-motivated, determined NZ Visual Merchandising Manager with 7 years regional management experience across sales and merchandising sectors, able to work with the end customer and company vision in mind, always.
Committed and thorough with a keen eye for detail setting consistently high personal standards. Strong interpersonal and organisational skills.
Delivers expectations with a clear goal to lead, motivate and develop my team to achieve excellence.
Overview
15
15
years of professional experience
Work History
Operations Support Chapter Member & Product Owner
The Warehouse Group
01.2021 - Current
- Conduit between Apparel "Tribe"/Buyers/Planners and 90 stores to execute VM plans and tasks in line with company strategy, reviewing execution and return on investment - Promo support and Seasonal Flips as an example.
- Most recently in VM and Customer Experience Squad challenging how we go to market - Resetting in store principles and reviewing space optimisation process. Elevating MTE's.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
"In the Home" Co-ordinator (Store Leadership Team)
Bunnings Warehouse
01.2020 - 02.2021
NZ VM Manager
EziBuy
03.2019 - 01.2020
- Setting theme and direction for in-store Windows for all stores including both Home and Apparel - Completing Test Store set ups in store
- Creating Visual Merchandising packs for In store VMs to execute both in store and Window themes
- Coaching and developing in-store VM's across remote locations and Auckland around time management skills, prioritisation and merch skills and best practice flows
- Completing test stores for NEXT Seasonal Launches in line with their international standards including Windows, Adults and Children's product
- Large format store floorplans completed to provide space direction by department
Country VM Manager NZ
Seed Heritage
10.2016 - 03.2019
- Achieving visual excellence across all Seed Heritage stores in NZ, reporting to State Manager and Australian National VM Manager.
- Managing a team of 7 in-store/Cluster VMs and Window Specialists.
- Maximising sales by assisting retail team with analysis of product placement to achieve highest return on investment
- Creating and delivering floorplans by department by store.
- Setting brand expectations, leading coaching and development of store teams and visual merchandisers in stores.
- Responsible for creative direction and styling of ranges in line with brand expectations
- Providing consistent, frequent communication and direction to in-store VMs and Store Managers on roll outs of new ranges.
- Delivering VM training nights across all regions for store teams. Leading test store set ups on site for Child, Teen and Womenswear.
- Maintaining exceptional brand standards across NZ in line with company expectations.
- Completing promotional set ups and providing direction to the wider group as well as completing sale set ups, VIP event set ups and Media Showings.
- Completing and providing guidance on window and in store mannequin outfits and styling.
Regional Business Manager
Jeanswest
01.2012 - 10.2016
- Lead and developed team of 15 stores (approx 110 employees) bringing in $3 million per quarter. Earned top performer award in Australasia in 2013 due to high sales results and KPI achievement Improved customer satisfaction by rolling out strategy led by State Manager to the Region/Country Responsible for recruitment of Store Managers and teams, all areas of in-store training and development.
- Thorough exposure to Performance Management and HR related areas (no HR team based in NZ) Implemented and upheld high merchandising standards, including window, sales floor and promotional displays. Merchandising for a profit across all locations.
- Managed Stocktakes biannually for the Region for 5 years.
Store Manager
Country Road Group
02.2009 - 01.2012
- Managed Albany and Takapuna stores and opened and Managed Botany store
- Up 23% STD on Budget, huge comp growth.
- Become #1 Fashion retailer in the centre for turnover. Retained staff and developed a team of 16.
- Reduced LTO from 110% to 25%.
- Had the biggest Boxing Day sale in Albany's history. Increased EBIT percentage on last year.
- Reduced costs of packaging, stationary and salaries. Improved conversion and customer service standards. Performance management
- Reduced Shrinkage result to in line with company target
Education
Diploma - Hospitality And Event Management
Auckland University of Technology
Auckland, NZ11.2005
Skills
Strategic Thinker
Solutions focused
Performance Leading
Staff Training and Development
Detail orientated
Mentoring and coaching
Recruiting and hiring
Goals and performance
Relationship building and management Organisational skills
Excellent verbal/written communication Merchandising and display
Analytical
Timeline
Operations Support Chapter Member & Product Owner
The Warehouse Group
01.2021 - Current
"In the Home" Co-ordinator (Store Leadership Team)
Bunnings Warehouse
01.2020 - 02.2021
NZ VM Manager
EziBuy
03.2019 - 01.2020
Country VM Manager NZ
Seed Heritage
10.2016 - 03.2019
Regional Business Manager
Jeanswest
01.2012 - 10.2016
Store Manager
Country Road Group
02.2009 - 01.2012
Diploma - Hospitality And Event Management
Auckland University of Technology
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