Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
SoftwareEngineer
Sanket Patil

Sanket Patil

Auckland,New Zealand

Summary

Learning Digital Advertising since 2008.

Overview

16
16
years of professional experience

Work History

Technical Account Manager

Helium
Auckland, New Zealand
11.2022 - Current
  • Project Management, Data Analytics, Data Governance, Data Migration, and Data Transformation
  • Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
  • Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
  • Presented findings from data analysis in a clear, concise manner that was easily understood by stakeholders at all levels of the organization.
  • Drafted reports summarizing progress made on projects for review by executive leadership team.
  • Coordinated resources across multiple departments and teams as needed for successful completion of projects.
  • Conducted regular status meetings with internal teams and external partners to track progress against established milestones.

Programmatic Specialist

OMD New Zealand
Auckland, New Zealand
08.2022 - 11.2022
  • Managed online advertising campaigns using Dv360, TTD, TikTok, Linkedin and other digital platforms.
  • Monitored industry trends in digital media technology to ensure company remains competitive.
  • Tracked key performance indicators related to digital media campaigns such as cost per click, impressions served, clicks generated.
  • Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
  • Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
  • Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
  • Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Implemented sustainable strategies to grow quality traffic to brand-specific client websites.

Head of AdTech and Data

Scroll Media
Auckland, New Zealand
09.2021 - 08.2022
  • Developed and maintained digital advertising campaigns across multiple platforms.
  • Created reports to analyze performance of digital advertising campaigns.
  • Established KPIs for digital advertising campaigns and monitored progress against goals.
  • Coordinated with internal teams to ensure proper implementation of campaigns.
  • Performed QA checks on all digital ad placements.
  • Optimized campaigns in response to analysis of data and feedback from clients.
  • Drafted creative briefs for design team members, ensuring accuracy and timeliness of deliverables.
  • Provided technical support for customers when troubleshooting issues related to digital ads.
  • Collaborated with sales representatives to develop effective strategies for marketing products online.
  • Managed budgeting process for all digital ad campaigns, ensuring costs stayed within allocated budgets.
  • Researched new technologies and trends in the industry, keeping up-to-date on changes in the field.
  • Maintained accurate records of all activities associated with each campaign.
  • Analyzed customer data to identify target audiences, create segmentation models, and measure effectiveness of campaigns.

Product Operations Technical Specialist

Stuff
Auckland, New Zealand
04.2021 - 09.2021
  • Conducted regular meetings with stakeholders to discuss product operations strategies.
  • Collaborated with engineering teams to develop new features that meet customer requirements.
  • Conducted regular performance reviews of digital tools and platforms to ensure optimal performance.
  • Analyzed data from web analytics tools to identify areas for improvement in user experience.
  • Designed and executed campaigns to promote products and services through digital channels.
  • Collaborated with stakeholders to create a comprehensive digital marketing plan.
  • Provided technical support for users experiencing issues with the company's website or apps.
  • Implemented A and B testing processes to evaluate different versions of webpages for better performance.
  • Oversaw the development of new applications aimed at enhancing user experience.
  • Coordinated cross-functional teams consisting of developers, designers, marketers.
  • Communicated with sales department and account executives to update account information.
  • Evaluated methods and procedures for collecting data to measure effectiveness of surveys, opinion polls and questionnaires.

Revenue Product Manager- Data, Rich-media & Video

(Stuff.co.nz)
Auckland, New Zealand
03.2020 - 04.2021
  • Performed QA checks on all digital ad placements.
  • Managed budgeting process for all digital ad campaigns, ensuring costs stayed within allocated budgets.
  • Collaborated with sales representatives to develop effective strategies for marketing products online.
  • Provided technical support for customers when troubleshooting issues related to digital ads.
  • Worked closely with third-party vendors to ensure timely delivery of materials needed for campaign execution.
  • Maintained accurate records of all activities associated with each campaign.
  • Implemented testing plans to optimize user experience and maximize performance metrics.
  • Responded promptly to client inquiries regarding campaign status or results.
  • Analyzed large datasets to identify trends, patterns and correlations for business insights using Adobe Audience Manager
  • Created predictive models to forecast customer behavior using Adobe Audience Manager
  • Translated raw data into meaningful information using statistical techniques.
  • Collaborated with stakeholders across the organization to understand their needs from a data perspective.
  • Maintained documentation of all the processes related to Data Analysis.
  • Performed quality assurance testing on newly developed reporting solutions.

Programmatic Trader

GroupM New Zealand
Auckland, New Zealand
08.2019 - 03.2020
  • Managed online advertising campaigns using Dv360, TTD, TikTok, Linkedin and other digital platforms.
  • Monitored industry trends in digital media technology to ensure company remains competitive.
  • Tracked key performance indicators related to digital media campaigns such as cost per click, impressions served, clicks generated.
  • Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
  • Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
  • Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
  • Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Implemented sustainable strategies to grow quality traffic to brand-specific client websites.

Programmatic Buyer

Acquire - Data Driven Marketing
Auckland, New Zealand
02.2019 - 06.2019
  • Managed online advertising campaigns using Dv360, TTD, TikTok, Linkedin and other digital platforms.
  • Monitored industry trends in digital media technology to ensure company remains competitive.
  • Tracked key performance indicators related to digital media campaigns such as cost per click, impressions served, clicks generated.
  • Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
  • Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
  • Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
  • Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Implemented sustainable strategies to grow quality traffic to brand-specific client websites.

Business Consultant

Scroll Media
Auckland, New Zealand
07.2018 - 01.2019
  • Provided technical support for customers when troubleshooting issues related to digital ads.
  • Collaborated with sales representatives to develop effective strategies for marketing products online.
  • Worked closely with third-party vendors to ensure timely delivery of materials needed for campaign execution.
  • Maintained accurate records of all activities associated with each campaign.
  • Developed and maintained digital advertising campaigns across multiple platforms.

Director - Publisher Development

C1X Inc.
Mumbai Area, India
11.2014 - 04.2018
  • Onboarding online Publisher on C1X platform
  • Supply side platform
  • Header Bidding solution for publisher

Sr. Manager, Publisher Relationship & Media Planning

ZEDO
10.2012 - 11.2014
  • Conducted A and B testing experiments on landing pages or ad copy to improve conversion rates.
  • Developed and implemented comprehensive digital media strategies to meet organizational goals.
  • Analyzed data from various sources, such as web analytics tools, to gain insights into user behavior and trends.
  • Created campaigns across multiple platforms including social media, email, display advertising, search engine optimization, and website design.
  • Managed the day-to-day operations of digital media accounts for clients.
  • Worked closely with other departments to ensure that all digital assets are consistent with overall marketing objectives.
  • Identified target audiences and developed effective messaging strategies to maximize engagement.

Manager, Client Servicing

L&K Saatchi & Saatchi
01.2012 - 06.2012

Associate, Strategic Projects

Directi
09.2010 - 10.2011

Associate Account Manager

Affinity Global Inc.
01.2008 - 08.2010

Education

Graduate Diploma in Business, Marketing/Marketing Management, General -

Cornell Institute of Business and Technology
01.2019

Bachelor of Business Administration (B.B.A.), Marketing -

University of Mumbai
01.2007

Skills

  • DMP
  • CDP
  • Presentations
  • Project Development
  • Data Analysis
  • Project Tracking
  • Project Management
  • Analysis and Modeling
  • Data Mapping
  • Data Migration
  • Internet Marketing
  • Online Marketing
  • Google Analytics
  • Campaign Development
  • Digital Marketing
  • Brand Promotion
  • Digital Media
  • Campaign Management
  • Analytics and Reporting

Websites

Languages

  • Marathi (Full Professional)
  • Hindi (Full Professional)
  • English (Full Professional)

Timeline

Technical Account Manager

Helium
11.2022 - Current

Programmatic Specialist

OMD New Zealand
08.2022 - 11.2022

Head of AdTech and Data

Scroll Media
09.2021 - 08.2022

Product Operations Technical Specialist

Stuff
04.2021 - 09.2021

Revenue Product Manager- Data, Rich-media & Video

(Stuff.co.nz)
03.2020 - 04.2021

Programmatic Trader

GroupM New Zealand
08.2019 - 03.2020

Programmatic Buyer

Acquire - Data Driven Marketing
02.2019 - 06.2019

Business Consultant

Scroll Media
07.2018 - 01.2019

Director - Publisher Development

C1X Inc.
11.2014 - 04.2018

Sr. Manager, Publisher Relationship & Media Planning

ZEDO
10.2012 - 11.2014

Manager, Client Servicing

L&K Saatchi & Saatchi
01.2012 - 06.2012

Associate, Strategic Projects

Directi
09.2010 - 10.2011

Associate Account Manager

Affinity Global Inc.
01.2008 - 08.2010

Graduate Diploma in Business, Marketing/Marketing Management, General -

Cornell Institute of Business and Technology

Bachelor of Business Administration (B.B.A.), Marketing -

University of Mumbai

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Sanket Patil