SARAH SHORTT
Auckland,NZ
Summary
Content creator with extensive experience at Les Mills International, focusing on SEO-driven articles and social media strategies. Proficient in managing editorial calendars and developing brand voice, consistently enhancing audience engagement. Demonstrated ability in remote collaboration and feature writing, delivering impactful messaging across various platforms.
Overview
12
12
years of professional experience
Work History
FREELANCE CONTENT WRITER & SOCIAL MEDIA MANAGER
Self-employed
12.2024 - Current
- Write SEO-optimized articles, blog posts, and email content for clients in the wellness, lifestyle, and fitness sectors.
- Work remotely with international teams to deliver content that aligns with marketing goals and audience engagement.
- Social media strategist for fitness companies.
- Pitch original ideas, meet deadlines independently, and maintain high editorial standards.
CONTENT CREATOR
Les Mills International
01.2020 - 12.2024
- Produced weekly email newsletters and digital content viewed by thousands of global instructors and consumers.
- Interviewed subject matter experts to create compelling human-interest features.
- Launched and managed the brand’s Instagram Broadcast Channel, increasing reach and engagement.
- Oversaw tone consistency and content quality across platforms.
GLOBAL COMMUNICATIONS MANAGER
Les Mills International
07.2018 - 01.2020
- Directed global content strategy for 130K+ instructors across multiple languages and regions.
- Created editorial calendars and collaborated with international teams to deliver cohesive messaging.
- Analyzed performance data to optimize engagement.
COPYWRITER
Les Mills International
10.2013 - 07.2018
- Partnered with elite athletes and presenters to write training scripts and promotional content.
- Wrote educational materials and articles aimed at fitness professionals and enthusiasts.
Education
Master - Creative Writing
University of Auckland
01.2023
B.A. (Hons) - English Literature & Language
University of Leeds
01.2003
Skills
- Feature writing and interviewing
- Content strategy and planning
- SEO and blog writing
- Editorial calendar management
- Social media strategy
- Email newsletters and copywriting
- Brand voice development
- Remote collaboration
Websites
Timeline
FREELANCE CONTENT WRITER & SOCIAL MEDIA MANAGER
Self-employed
12.2024 - Current
CONTENT CREATOR
Les Mills International
01.2020 - 12.2024
GLOBAL COMMUNICATIONS MANAGER
Les Mills International
07.2018 - 01.2020
COPYWRITER
Les Mills International
10.2013 - 07.2018
Master - Creative Writing
University of Auckland
B.A. (Hons) - English Literature & Language
University of Leeds
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