Thiepa Sivanesan
Auckland,NZ
Summary
I am an ambitious, adaptable and results-driven individual with a strong work ethic and drive to do my best in any role. Working as a Performance Manager for the past 2.5 years, most recently at D3 Digital, I have garnered a strong passion for performance marketing and thrive in a fast-paced and challenging work environment. With extensive experience in digital strategy, campaign management, presentation and reporting, client management, budget management and more, I believe I have acquired the skills needed to excel in this role. I am confident in performing both individually and in a team to achieve client goals and KPIs - winning 'D3 Collaborator of the Year' at a recent internal company awards night. As performance marketing is a continuously evolving industry, I am incredibly passionate about career growth, opportunities to upskill and the ability to master new technologies in order to further diversify my knowledge.
Overview
7
7
years of professional experience
Work History
Performance Manager
D3 Digital
04.2023 - Current
- Campaign management and optimization on Google, Bing, and social channels such as Meta, TikTok and Snapchat
- Plan and execute comprehensive digital media strategies for all clients to ensure cost-effective lead generation or achievement of high ROAS targets
- Directly responsible for 5+ clients, frequently presenting and liaising with them over campaign strategies, WIPs and reporting.
- Relationship and budget management for clients spending $50-$100k+ per month on digital media
- Collaborate with client teams to ensure strategies are aligned with ATL and OOH media, and overall client goals
- Achieved major accomplishments since client account takeover such as (but not limited to) reducing CPLs by ~50% YoY, and consistently overachieving lead targets by 25-30% each month.
- Continuously involved in training and development to keep up to date with new features and updates across key platforms
- Recently tasked with the management of a junior employee's (Performance Executive) day-day work and training/development
- Member of the Culture Committee tasked with planning social events and gatherings to maintain a fun and healthy workplace environment
- Won 'D3 Collaborator of the Year' at an internal awards in June, 2024.
Performance Marketing Manager
UNCO Digital
04.2022 - 01.2023
- Created paid search and social campaigns to generate inbound leads for multiple service based businesses
- Worked on multiple social campaigns for known NZ businesses, such as NZ Geographic and Cannon
- Exceeded set goals in said campaigns, including reaching 1+ million people in a 3 month NZ Geographic Photographer of the Year campaign
- Increased inbound leads by 50% for our partner film company by creating and refining paid search campaigns (Google Ads)
- Created content to publish on social media that aligned with each companies brand and marketing strategies
Social Media Manager
Peg And Buster
11.2021 - 08.2022
- Developed marketing content such as promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
Social Media Marketing Coordinator
Natural Liquor
01.2022 - 07.2022
- Created social media content to increase exposure of the company
- Derived effective social media strategies and campaigns to promote products and events
Social Media Marketing Assistant
Social Flora
11.2021 - 02.2022
- Assisted a Marketing and Brand Freelancer in managing the social media marketing for multiple clients
- Created relevant posts/content
- Aided the set up of and development of her agency
- Evaluated ways to maximise brand engagement and develop a suitable tone of voice for specific posts
Barista/Cafe Assistant and Social Media Manager
Village Co Op/Jacks Coffee
03.2017 - 01.2022
Education
Advertising With Meta Certification -
Coursera
06.2022
Bachelor of Commerce/ Bachelor of Science - Marketing, Management, Psychology, Sport Science
The University of Auckland
Auckland 06.2022
High School Diploma -
Glendowie College
Auckland, AUK11.2016
Skills
- Campaign management and optimisation across Google, Bing, Meta, TikTok and Snapchat
- Experience in platforms such as GA4, GTM, SA360, DV360
- Budget management of $50-$100k per month
- Lead Generation, E-Commerce Sales
- Client Relationship Management
- Communication and Collaboration with clients and internal teams
- Data Analysis, Presentation and Reporting
- Multiple professional channels such as Outlook, Teams, Slack, Monday and Microsoft Excel/Suite
Passions/Other Hobbies
- Passionate about travel, both international and local, and thrive in the outdoors (especially by the beach)
- Strong love for food, stemming from my South Asian heritage - goal is to eat/try as many restaurants as possible
- Love anything to do with sport and staying active - but also an absolute bookworm!!
Referees
Tom Acheson-Gray
Head of Performance and Data at D3 Digital
Conor Hinton
Performance Director at D3 Digital (Direct Manager)
Referee contacts available upon request
Timeline
Performance Manager
D3 Digital
04.2023 - Current
Performance Marketing Manager
UNCO Digital
04.2022 - 01.2023
Social Media Marketing Coordinator
Natural Liquor
01.2022 - 07.2022
Social Media Manager
Peg And Buster
11.2021 - 08.2022
Social Media Marketing Assistant
Social Flora
11.2021 - 02.2022
Barista/Cafe Assistant and Social Media Manager
Village Co Op/Jacks Coffee
03.2017 - 01.2022
Advertising With Meta Certification -
Coursera
Bachelor of Commerce/ Bachelor of Science - Marketing, Management, Psychology, Sport Science
The University of Auckland
High School Diploma -
Glendowie College
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