Summary
Overview
Work History
Education
Skills
Accomplishments
Published Journalism Articles
References
Timeline
Generic

Zoe Garden

Auckland,,New Zealand

Summary

Communications specialist with extensive experience in journalism and B2B environments, skilled in campaign management and stakeholder engagement. Proficient in SAP Marketing Cloud and Power BI, driving effective marketing strategies and improving customer experiences through data analysis and collaboration. Committed to achieving measurable results and enhancing overall performance.

Overview

4
4
years of professional experience

Work History

Customer Communications Specialist

Lion NZ
10.2023 - Current
  • Led creation and execution of communications campaigns across marketing, service, and operations using SAP Marketing Cloud.
  • Managed customer segmentation, contact data, and scheduling within SMC to ensure timely delivery.
  • Collaborated cross-functionally with Sales, Service, and Marketing for product launches and market activations.
  • Championed Lion Marketplace and digital platforms by driving adoption through UX enhancements and user testing.
  • Tracked and reported campaign metrics using GA, Excel, and Power BI for ongoing optimisation.
  • Maintained an interactive dashboard to reuse high-performing elements in campaigns.
  • Partnered with leadership to communicate operational changes and business priorities to stakeholders.
  • Continuously enhanced contact and account data to support segmentation, campaign effectiveness, and business insights.

Journalist

Times Media
03.2021 - 10.2023
  • Researched, interviewed, and wrote editorial content for print and digital media.
  • Produced human-interest stories, local news, and investigative features under tight deadlines.
  • Represented the publication at community events and developed trusted sources across Auckland's eastern suburbs.

Education

Bachelor of Business Communications - Public Relations

Auckland University of Technology (AUT)
Auckland, NZ
11-2020

Skills

  • Campaign management
  • Stakeholder communication
  • Content strategy
  • Public speaking and presentation
  • Public relations and journalism
  • Customer experience (CX)
  • SAP Marketing Cloud (SMC)
  • Microsoft Excel
  • Power BI reporting
  • Google Analytics
  • Canva
  • Cross-functional collaboration
  • Customer segmentation
  • Data management
  • Brand awareness
  • Multitasking capability

Accomplishments

  • Prinz Outside the Square Industry Project Team Award (2020), A- in public relations papers
  • Finalist, ROAR Programme – Lion NZ (2024)

Published Journalism Articles

Journalism at the Times: https://www.times.co.nz/author/zoe

References

References available upon request.

Timeline

Customer Communications Specialist

Lion NZ
10.2023 - Current

Journalist

Times Media
03.2021 - 10.2023

Bachelor of Business Communications - Public Relations

Auckland University of Technology (AUT)

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Zoe Garden