Derrick Paull

This role requires a wide scope of skills, the ability to move across multiple tasks and perform with high energy. To achieve the results ;

• I produced a company 5 year strategic plan (initially 2015 & updated regularly) and delivered planned outcomes in 4 years by prioritising customer relationships, reorganised our sales force, introducing systems to improve 'how we do business' and delivered double digit profit growth year on year (incl 2022_23 FY).
• Executed strategic plans for growth and new brand acquisitions.
• Solved funding & marketing problems to increase sales effectiveness and increase EBITDA.
• Created innovative sales strategies through adapting constantly to customer (and consumer) requirements.
• Hired, trained and built high-performing team of sales representatives, adding a Key Account Manager in 2017.
• Undertook many roles, akin to a General Manager to ensure all work complete and no excuses could be made for missed opportunities.

• Sole representative in New Zealand for Flotex brand, building visibility with Architects & interior consultants to gain specification of this unique and specialised flooring product.
• Developed and implemented effective sales strategies to drive specifier & end-user demand.
• Met with customers to give sales presentations, negotiate contracts and promote services.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Attended events, training seminars and manufacturer product showcases.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Built relationships with customers and community to establish long-term business growth.

• Founded, edited and managed NZ Fisher Magazine – New Zealand’s first online-only fishing magazine
• I wrote, sourced material, sold advertising, liaised with industry, LegaSea and other stakeholders to successfully deliver a free e-magazine to up to 14,000 people per month.
• Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
• Handled final proofreading, copy editing and revision functions for deliverables.
• Maintained advanced social media presence to promote deliverables and solicit new contributors.
• Managed freelance editorial teams, coordinating up to ten writers to achieve prescribed deliverable milestones.

• Day to day management of a $10M construction industry sub-contractor business, including tenders, project management, P&L, forecasting, HR and sales
• 5 direct reports & total team of 45.

• Establishment & growth of Kitchen Appliance sales to the commercial residential market
• Diversified commercial clientele, built sales database and network utilising established organisations and new connections.
• Built relationships with customers and community to establish long-term business growth.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Planned, coordinated and implemented commercial sales functions and processes.
• Motivated team to meet and exceed sales goals.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Prepared sales presentations for clients showing success and credibility of products.