Summary
Overview
Work History
Education
Skills
References
Timeline
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Kelsey Teare

Darfield,Christchurch

Summary

Marketing professional with expertise in campaign management and event coordination at Fern Energy Ltd. Achieved 90% reconversion rate through targeted strategies. Skilled in content creation and customer relationship management. Delivers impactful results in fast-paced environments.

Overview

7
7
years of professional experience

Work History

Marketing and Events Lead

Fern Energy Ltd
01.2021 - Current
  • Company Overview: Previously Farmlands Fuel and South/Northfuels NZ’s Largest Rural Bulk Fuel Distributor
  • Campaign Management: Lead campaign strategy and execution for 20+ Sales Managers using Sugar CRM. Delivered a targeted lost-customer campaign achieving a 90% reconversion rate, successfully reactivating bulk fuel orders.
  • Event Coordination: Plan and deliver national events and agricultural shows end-to-end, including site logistics, promotional materials, lead capture and post-show analysis. Enhanced lead generation strategy, resulting in a 47% increase in leads captured from 2023 to 2025.
  • Content Creation: Develop engaging visual and written content using Adobe Suite to support digital and offline campaigns.
  • National Sponsorship and Event Budget Management: Manage budgets and relationships for national sponsorships and events, including financial planning, expense tracking, and ensuring cost-effectiveness.
  • Email Marketing: Execute automated and segmented campaigns through Act-On, focusing on performance optimisation and customer engagement.
  • Website and Social Media Management: Oversee content, updates, and performance of the company’s website and social channels, ensuring brand consistency and audience growth.
  • Partner Marketing: Collaborate with key strategic partners, (e.g., Farmlands) to co-create campaigns and broaden reach across rural audiences.
  • Internal Communications: Deliver clear, timely communication plans to support marketing initiatives and foster team alignment.
  • Community Engagement – Fuel for Schools Programme: Lead and grow Fern’s rural school sponsorship initiative. Doubled participating schools, distributed over $1 million in donations to date and on track to deliver $3 million by the end of 2026. Manage end-to-end programme operations, including school communications and promotional support.

Marketing Internship

TrailLite Motorhomes and Caravans
02.2019 - 09.2020
  • Promotional Material Management: Monitor and update promotional materials as needed using Adobe InDesign.
  • Online Content Creation: Develop online content, including blog posts and social media updates.
  • Contact Management: Managing contact records via HubSpot.
  • Email Marketing: Create and send monthly emails using HubSpot.
  • Trade Show Support: Assist the sales team at trade shows.

Sales and Marketing Assistant

Certified Home Extensions
03.2020 - 05.2020
  • Application of University Knowledge: Utilize skills and knowledge acquired during university to support business initiatives.
  • Client Engagement: Attend start-up sessions with potential clients to explore opportunities.
  • Marketing and Promotional Material: Create and edit marketing and promotional materials.
  • Seminar Support: Assist in organising a seminar featuring the company director, architects and other professionals.
  • Content Creation: Create content for social media, blogs and campaigns.

Education

Bachelor of Business - Marketing, Advertising, Retailing & Sales

Auckland University of Technology

Certificate of Business -

Auckland University of Technology

Skills

  • Campaign management
  • Content creation
  • Event coordination
  • Email marketing
  • Effective communication
  • Creative thinking

References

References available upon request.

Timeline

Marketing and Events Lead

Fern Energy Ltd
01.2021 - Current

Sales and Marketing Assistant

Certified Home Extensions
03.2020 - 05.2020

Marketing Internship

TrailLite Motorhomes and Caravans
02.2019 - 09.2020

Bachelor of Business - Marketing, Advertising, Retailing & Sales

Auckland University of Technology

Certificate of Business -

Auckland University of Technology

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Kelsey Teare