MASHA IVANOVIC
Auckland,New Zealand
Summary
Knowledgeable fragrance specialist with an extensive background in the fragrance industry. Skilled in curating bespoke scents and providing personalized fragrance consultations. Demonstrated ability to build strong client relationships and maintain high level of product knowledge.
Overview
2025
2025
years of professional experience
Work History
Freelance Copywriter
The Jameson Group
- Write articles on behalf of the company for residential and real estate purposes
- Successfully followed article briefs and writing styles
- Editing articles and following META guidelines
- Editing writing voice and grammar
- Carefully constructed articles for target demographic
- SEO optimised content
Store Manager
Elle & Riley Cashmere
11.2023 - 02.2024
- Managed a start up boutique in the heart of Ponsonby
- Effectively managed a team
- Dealing with yearly / monthly targets, KPIs and Incentive Schemes
- Provided in depth daily and weekly manager's reports
- Strategising with team to insure maximum results throughout the month
- In charge of stock duties, ordering and admin
- Merchandising and shop detailing
- Actively followed up with clients and previous customers
- Built organic, genuine relationships with the clients
Sales Consultant
The Hour Glass
02.2021 - 08.2021
- Consulted for high luxury watch brands such as Rolex, Hublot, and Cartier
- Developed a unique and rare sales technique
- Provided professional and exclusive sales experience to Auckland's clientele
- Retained large amounts of information and delivered effectively
- Collaborative work with sales team during sale ceremony
- Confidently consulted across all niche watches, jewellery, and collectible items at a young age
Private Tutor - English
Universal English Centre
10.2019 - 01.2020
- Planning and teaching English lessons for International School students
- Preparing students for tests and score breaker performance, along with overseas enrolment
- Conducted group and solo lessons
- Adapted well to different learning levels and speaking proficiency
- Created customised homework for each student
- Specialised in pronunciation and reading comprehension
English Teacher
Viet Dang Quang
08.2019 - 10.2019
- Presented lessons to large classrooms weekly (30+ students) across four schools
- Successfully formed lessons around various school curricula
- Taught students aged 4-18 years
- Involved students to participate in lessons and focused on practical learning
Manager
Estee Lauder Companies
05.2019 - 08.2019
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Oversaw inventory management, optimizing stock levels, and ordering new stock.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Defined clear targets and objectives and communicated to other team members.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Sales Consultant
WORLD: Factory of Ideas and Experiments
02.2019 - 05.2019
- Consulted for various products such as niche fragrance, cosmetics, jewellery, fashion, antiques and taxidermy
- Utilized effective communication skills to convey complex information about scent notes, ingredients, and brand history to customers of varying levels of expertise in the world of perfumery.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Followed up with existing customers to provide additional support and address concerns.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Enhanced client satisfaction by providing personalized styling advice and outfit recommendations based on their individual needs and preferences.
- Assisted in styling of shoots for print and television advertisements.
Fragrance Specialist
L'Oreal
06.2018 - 01.2019
- Demonstrated products to help customers make purchasing decisions on perfumes and fragrances.
- Utilized well-honed interpersonal and people skills to approach customers, engaging in conversation to promote products.
- Applied extensive knowledge and training on perfume and scent products to educate prospects and customers.
- Served as a key resource for colleagues seeking guidance on fragrances selections or industry knowledge.
- Collaborated with team members to achieve monthly sales goals and exceed customer satisfaction targets.
- Participated in ongoing training programs to stay current on industry trends, new products, and best practices in fragrance consultation.
- Educated customers on proper fragrance application techniques, enhancing their overall experience with the product.
Fragrance Consultant
Farmers
03.2016 - 06.2018
- Consultant on the best-selling counter in NZ.
- Attended workshops, brand training and online classes to improve fragrance knowledge and selling techniques
- Assisted customers in selecting the perfect gift for special occasions, resulting in repeat business and increased sales.
- Participated in store events such as promotional campaigns or product launch parties to engage with customers and promote new products.
- Conducted inventory checks regularly to maintain adequate stock levels and accurate record-keeping for store management purposes.
- Educated clients on proper fragrance application techniques and care tips to ensure optimal product performance and longevity.
- Early exposure to KPI's, Targets, POS Sale Systems and Sales Tracking
- Increased customer satisfaction by providing personalized fragrance recommendations based on individual preferences and needs.
Education
Niche Perfume Training -
Agence de Parfum
Consulting Accelerator Course -
Sam Oven's
TESOL and TEFOL -
Various fragrance trainings -
Minor Tailoring & Alteration Training -
Fragrance Training
COSMAX
Fragrance, Make-up And Skincare Training
Estee Lauder
Fragrance Training
L'Oreal
Fragrance Training
LVMH
Legal Secretary -
Auckland University of Technology
01.2022
Skills
- Client relationship building
- Sales conversion
- Olfactory acuity
- Fragrance trends
- Fragrance evaluation
- Strong communication and interpersonal skills
- Problem-solving abilities
- Creative thinking
- Meeting sales goals
- Exceeding customer expectations
- Social media promotion
- Brand awareness
Languages
Serbian
Native or Bilingual
Timeline
Store Manager
Elle & Riley Cashmere
11.2023 - 02.2024
Sales Consultant
The Hour Glass
02.2021 - 08.2021
Private Tutor - English
Universal English Centre
10.2019 - 01.2020
English Teacher
Viet Dang Quang
08.2019 - 10.2019
Manager
Estee Lauder Companies
05.2019 - 08.2019
Sales Consultant
WORLD: Factory of Ideas and Experiments
02.2019 - 05.2019
Fragrance Specialist
L'Oreal
06.2018 - 01.2019
Fragrance Consultant
Farmers
03.2016 - 06.2018
TESOL and TEFOL -
Various fragrance trainings -
Minor Tailoring & Alteration Training -
Legal Secretary -
Auckland University of Technology
Freelance Copywriter
The Jameson Group
Niche Perfume Training -
Agence de Parfum
Consulting Accelerator Course -
Sam Oven's
Fragrance Training
COSMAX
Fragrance, Make-up And Skincare Training
Estee Lauder
Fragrance Training
L'Oreal
Fragrance Training
LVMH
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