Writing, app prototyping, fintech
PAULINE BENSON
Glendowie,AUK
Summary
Experienced UX Content Designer with a passion and solid foundation in developing engaging and user-friendly content. Adept at creating clear and concise copy that aligns with brand voice and enhances user experience. Proven ability to collaborate and communicate effectively within cross-functional teams, utilizing creativity and attention to detail.
Overview
18
18
years of professional experience
Work History
UX Content Designer
BNZ
08.2021 - Current
- Plan, write, and review content for the BNZ website and mobile application to enhance user experience.
- Work closely with different stakeholders to assist with tasks from campaigns and large compliance updates to content changes.
- Create strategies and content plans to build pages to improve the customer journey, using insights from Google Analytics, Ahrefs and Looker.
- Ensure that content is produced to a high standard, writing in plain English and aiming to meet current web accessibility standards.
- Provide constructive feedback to team members on their work, fostering a collaborative environment focused on continuous learning and growth.
- Work closely with stakeholders to gather and define requirements, establish scopes, and manage project milestones.
- Conduct research on industry trends to inform content strategy and maintain relevance in a competitive market, with a recent example being the BNZ Careers project.
Website Developer, UX Content Designer
Pacific Finds
01.2016 - 08.2021
- Company Overview: Pacific Finds was created to fill the gap in the market for eCommerce solutions for SMEs in the South Pacific, who lacked the resources for a standalone website.
- To begin, I took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
- Improved site accessibility through content, and by using plugin support.
- Enhanced user experience by applying responsive design principles and optimizing website performance.
- Engaged with users to gather feedback and make informed decisions on UI/UX improvements.
- Crafted intuitive user interfaces, focusing on usability and accessibility standards.
- Worked with SMEs and community groups in the South Pacific to promote their businesses, products, and services using social media and the power of storytelling.
- Attended events in Australia and other parts of the Pacific to present my learnings from the website to assist non-profit organisations looking to bridge the digital divide in the South Pacific.
E-Marketing Specialist
South Pacific Tourism Organisation
03.2012 - 12.2015
- Company Overview: As part of a European Union funded project, I provided capacity building for the South Pacific Tourism Organisation, the Pacific Island region's national tourism offices and small business owners around the region in the area of communications
- Travelled around the South Pacific assisting NTOs and small businesses to grow their online presence, while building their capacity in the area of communications
- Developed an online strategy for SPTO, which included best practices guide, social media guidelines, personalisation of emails, and the use of web analytics in order to track and measure the performance of their marketing channels.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Tracked key metrics and developed spreadsheets and data models.
Journalist (Freelance), Web Developer
Niuwave Magazine
01.2014 - 07.2015
- Researched and wrote articles for Niuwave magazine.
- Showcased stories from around the Pacific, which created user engagement.
- Collaborated with editors to create compelling content.
Search Editor, Entertainment Editor
Yahoo! NZ / Yahoo! Australia
01.2011 - 03.2012
- Worked remotely from New Zealand with a team of Australian website developers, building an interactive, visually appealing, and user-friendly online directory, with a strong focus on improving search functionality.
- Helped build and deliver an innovative and interactive online directory website for the Yellow Pages Group.
- Provided important website analytic reports used for the predictive search queries, through research and analysis of local search queries.
- Created an SEO Benchmarking Report for the new website, which included analysing the search analytics from the previous Yellow Pages website
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Maintained open lines of communication with developers throughout the editing process, resulting in smoother collaborations.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Participated in a company wide 'Hack Day' event, where I used online tools, including geo-tracking to create a live local events listing website application.
Digital Content Specialist
Yellow Pages Group
07.2010 - 12.2010
- Worked with paid members of the Yellow pages online directory to optimise their business listings for search engines.
- Improved advertiser search results on Yellow Pages Online by optimising business listings, working closely with the Yellow Pages corporate members.
- Improved advertiser satisfaction with Yellow Online by providing assistance with advertiser queries that often led to increased advertiser spend.
- Applied current editing and photography tools to promote local businesses.
- Provided assistance to the other Yellow Pages Group websites; finda.co.nz and menus.co.nz.
Website Administrator
SportCheck
10.2007 - 07.2010
- Managed the front and back end website of this web-to-text messaging service provider.
- Provided technical support to online users and worked closely with company stakeholders to ensure that they received the best results using the online communications system
- Assisted the company CEO, David Lewis, in managing the corporate communications of the business.
- As an integral part of developing the business, I produced the company's operations manual for both local and overseas investors
- Produced a company manual on how to use the website's Content Management System (CMS) for the purpose of assisting the franchisees in their understanding and use of the company CMS, that was included in the company operations manual
- Prepared technical documentation for communication to site engineers and media designers.
- Analyzed website analytics to identify areas for improvement and implement data-driven changes.
- Managed content updates, ensuring accurate information and consistent branding across all pages.
E-Marketing Coordinator
The TravelSmart Group
05.2006 - 10.2007
- Managed the company's two websites promoting air travel packages and cruising; the company extranet, keeping the stakeholders up-to-date with the company news; and the created the fortnightly e-newsletters.
- Assisted with the planning and running of internal and external marketing events.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Continually maintained and improved company's reputation and positive image in markets served through engaging website content.
- Improved website visibility through development and implementation of SEO strategies.
Education
Bachelor - Communication Studies, Digital Media
Auckland University of Technology
01.2005
Bachelor - Journalism and History/Politics
University of The South Pacific
01.2002
Skills
- Content Writing
- Design & Web Applications
- Effective Communication
- Graphic Design, using tools such as Photoshop, InDesign, Canva and Figma
- Website Analytics
- Website Design
- Search Engine Optimisation
- Workshop Facilitator
- Content Strategy Development
- Design thinking
- Web Design Principles
- Copywriting and editing
- Wireframing and Prototyping using Figma
- Content Management Systems
- Basic Accessibility Standards
- Research
- Team Collaboration
Interests
Timeline
UX Content Designer
BNZ
08.2021 - Current
Website Developer, UX Content Designer
Pacific Finds
01.2016 - 08.2021
Journalist (Freelance), Web Developer
Niuwave Magazine
01.2014 - 07.2015
E-Marketing Specialist
South Pacific Tourism Organisation
03.2012 - 12.2015
Search Editor, Entertainment Editor
Yahoo! NZ / Yahoo! Australia
01.2011 - 03.2012
Digital Content Specialist
Yellow Pages Group
07.2010 - 12.2010
Website Administrator
SportCheck
10.2007 - 07.2010
E-Marketing Coordinator
The TravelSmart Group
05.2006 - 10.2007
Bachelor - Journalism and History/Politics
University of The South Pacific
Bachelor - Communication Studies, Digital Media
Auckland University of Technology
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