Sabrina Beibei Qi
302/27 Union St Auckland CBD
Summary
With over 10 years of experience, a seasoned data leader dedicated to enhancing customer experiences and driving business growth through insightful data analysis. Expertise lies in fostering collaborative relationships with stakeholders, utilizing astute communication and interpersonal skills. Passionate about turning data into actionable insights, with a track record reflecting fervent dedication to this goal.
Overview
14
14
years of professional experience
Work History
Data Analytics and Insights Manager
Fisher Funds Management LTD
10.2019 - Current
- Experienced in providing business analytics and producing regular insight reports for senior leadership teams
- Proven ability to create and evolve data strategies in collaboration with key team members
- Proficient in managing and utilizing the analytics, reporting and artificial intelligence tools for business outcomes
- Experienced in data protection and management; has lead the development and enhancement of tools required for understanding and tracking client behaviors
- Track record of effectively managing key stakeholders both externally and internally across multiple sites
- Demonstrated capability in managing and training teams in advocating insights to ensure customer voices are heard
- Proactive in seeking ways to collaborate with various teams, such as product, compliance, marketing, and IT, to leverage BI capabilities of the business
- Proven leadership in guiding ad-hoc and BAU projects in an agile manner to ensure proactive resource allocation
Customer Insights Lead
Suncorp New Zealand
05.2017 - 10.2019
- Initiated Voice of Customer programs in Suncorp New Zealand showing strong leadership traits and initiative
- Managed online dashboard and survey sampling, showing proficiency in digital tools usage and data collection
- Utilized analytical skills in preparing and interpreting key reports like the Customer Dashboard, CEO report and Group Board Reports
- Worked collaboratively with various teams to enhance customer outcomes, demonstrating strong communication and teamwork skills
- Oversaw research partners in Australia and New Zealand, underlining leadership capabilities and abilities to work cross-nationally
- Recipient of the 'Super Collaborator Award 2019' which testifies to strong teamwork abilities
Senior Database Specialist / MFST CPE Project Production Lead
Infotools
01.2014 - 04.2017
- Effective communicator, demonstrated by serving as the primary channel between Operations Team in Auckland and Client Service team in Seattle, ensuring business needs were understood and implemented in data deliverables
- Proven leadership in driving operational teams to deliver timely insight reporting and databases for metrics trending and competitor performance reports
- Experienced in system development, having developed the 'Changes Log' for issue reporting and change tracking
- Strong problem-solving skills, adept at analyzing information and selecting the best solutions for data problems
- Efficient process management by optimizing the production process through a lean approach
- Proven track record of delivering on deadlines, successfully led the team in delivering Microsoft CPE FY16H1 and FY16H2 segment databases, competitive dimensional databases and factor performance analysis tables
- Recognized for significant contributions by the Infotools CEO and Microsoft management team in Seattle
Senior Data Analyst
Kantar New Zealand (Colmar Brunton)
07.2012 - 12.2013
- Provided high quality research analysis on diverse campaigns, products and branding for notable clients, employing excellent client service skills
- Skilled in conducting various analyses including regression, correlation and segmentation on large datasets to uncover critical insights supporting research targets
- Acted as a consultant to project manager, advising on suitable analysis for addressing clients' business problems, particularly on price strategy and business improvement opportunity
- Recipient of the 2013 Team Spirit Award, demonstrating a strong capacity for teamwork and collaborative problem-solving
Analyst
Nielsen Shanghai Branch
07.2010 - 07.2011
- Experience in analyzing marketing data and using linear regression models to evaluate the impact of various marketing strategies such as pricing, in-store promotion, and advertising through Marketing Mix Modeling
- Proficient in creating professional Market ROI reports using Nilsen Deck templates
- Skilled in global communication and identifying business needs of clients across different categories
- Provided key insights to optimize marketing strategies and plan in a major Hair Care project
Education
Master of Environmental Toxicology -
Texas Tech University
12.2009
Master of Environmental Engineering -
Technical University of Denmark
02.2007
Bachelor of Chemical Engineering -
North China Institute of Technology
09.2004
Skills
- Serving Leadership
- Positive and Growth Mindset
- Analytical and Critical Thinking
- Customer-focused
- Microsoft Azure DW/Snowflake DW
- Power BI/Salesforce
- Jira / Confluence
- Data storytelling
- CRM Analytics
- Problem-Solving
- Teamwork and Collaboration
Timeline
Data Analytics and Insights Manager
Fisher Funds Management LTD
10.2019 - Current
Customer Insights Lead
Suncorp New Zealand
05.2017 - 10.2019
Senior Database Specialist / MFST CPE Project Production Lead
Infotools
01.2014 - 04.2017
Senior Data Analyst
Kantar New Zealand (Colmar Brunton)
07.2012 - 12.2013
Analyst
Nielsen Shanghai Branch
07.2010 - 07.2011
Master of Environmental Toxicology -
Texas Tech University
Master of Environmental Engineering -
Technical University of Denmark
Bachelor of Chemical Engineering -
North China Institute of Technology
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