Susy Ge

Marketing & Communication

• Managed and implemented tactical campaigns to drive 30% revenue growth consistently for 5 years with annual turn over $8+ million.
• Designed and managed marketing strategies and processes to create value for customers.
• Created a China market for GoSee, growing market share to over 50% through localizing products and services.
• Managed stakeholder relationships by becoming a key partner of global suppliers.
• Managed market research for travel trends, competitor analysis, products & pricing strategies.
• Created Social Media channel and grew to 20k followers by building a one-stop platform for customer's end to end journey.
• Evaluated financial aspects of product development, such as budgets for each channel including Google AdWords, SEO, Social media etc, or return-on-investment and profit-loss projections, e.g. influencer sponsoring.

Product Development

• Created new website and app features to meet customer preferences.

Team Management

• Managed a marketing team responsible for SEO, social media content, promotions and extra products.
• Set up and trained reservation and planning team.

• Established data operation and design teams from scratch to 25 employees in ShenZhen, China including company registration, office leasing and renovation.
• Delivered operational excellence through cost control, implementing processes and procedures to maximize efficiency and minimize labor to save 60% of expenses.
• Managed human resources, recruitment and training.
• Supervised a team of 25 including day to day work, payroll, scheduling.
• Implemented and maintained procedures and administrative systems.
• Produced financial reports to assist in making strategic plans and operational decisions.

• Wrote and maintained technical and functional specifications to document database and workflow requirements.
• Coordinated with project management staff on database development timelines and project scope.
• Tested programs and databases to identify issues and make necessary modifications.