Melinda Legg
Auckland,,New Zealand
Summary
Highly experienced professional with a proven track record of delivering impactful outcomes in customer experience and digital strategy, in the banking and distribution industries. Demonstrated leadership in project management across diverse teams and divisions, fostering cross-functional collaboration to drive transformative change. Seeking a delivery or product owner role in the technology or banking sector.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Customer Experience Owner/ Product Owner
ASB
07.2024 - Current
- Drive the strategic deliver and roadmap for payments and transfers experiences across all digital channels, at one of New Zealand's top 4 leading commercial banks.
- Leading cross functional squads across the payments and platform divisions, to create experiences that meet our customer needs and deliver business value.
- Turning business needs into realistic monetary and capability requests and creating funding requests for annual planning process.
- Nominated for People Leader of the year, at the ASB Excellence Personal Banking Awards 2024 (5 people nominated out of 240 for our Tribe).
- Received Personal Banking Leadership Brilliance Award (400+ people in the Personal Banking division).
- Project deliveries lead: Open Banking in the ASB mobile app – consent authorisation and management feature, Confirmation of payee in the ASB mobile app (fraud and scams), future dated and recurring transfers in our mobile and web features.
- Also seconded for this role from June 2023 - September 2023.
Senior Digital Experience Analyst
ASB
09.2023 - 07.2024
- Release expert on delivering digital experiences for payments and transfers features, on both mobile and web.
- Managing the product backlog, leading agile ceremonies and presenting increment playbacks to the squad, tribe (240 people), and digital division (280 people) .
- Agile team facilitator for a team of 13 developers, testers and integration specialists.
Digital Experience Analyst
ASB
05.2022 - 08.2023
- Oversee ASB’s payments and transfers experiences in the web and mobile app.
- Assist UX designers to create digital solutions that meet customer core needs and deliver business value, through customer testing and design analysis.
- Transform requirements to user stories that are refined and prioritised for sprint planning.
Functional Business Analyst
Fletcher Building
11.2019 - 05.2022
- Business analyst for Fletcher Building, one of New Zealand's largest listed companies (12,500+ people).
- Incident and change management handling across projects and business support.
- Business requirements gathering and the development of business cases for Fletcher Building’s project governance groups.
- Managed key distribution systems, and was the subject matter expert in both enterprise applications and business processes – PlaceMakers' finance system, transport management system, salesforce and point of sale system.
- Lead the nationwide data migration project transforming PlaceMakers branches, into Regional hub structures. Improved gross revenue by 7%, scale and operational efficiencies, and consistency for customers who transact with multiple branches.
Education
Bachelor of Commerce - Economics and International Business
University of Auckland
Auckland, NZSkills
- Change/Incident Management & Monitoring: Service Now, Kibana Elastic, Adobe Analytics
- Design/UX: Figma, Canva
- Backlog Prioritisation & Deployment: Azure Devops, Jira
- CRM: Salesforce
Work Eligibility
Eligible to work full-time under the Youth Mobility Visa - expiry May 2026
Certification
- Certified ScrumMaster (CSM), Scrum Alliance - June 2024
- AWS Certified Cloud Practitioner (AWS) - April 2023
- Agile Team Facilitation (ICAgile Certified Professional) - October 2022
- Business Systems Analysis Course and Certification (SoftEd) - September 2019
Personal Skills
- Agile Application Delivery (Web & Mobile)
- Strategic Prioritisation
- Cross-functional Leadership & Collaboration
- Problem Solving
Websites
Timeline
Customer Experience Owner/ Product Owner
ASB
07.2024 - Current
Senior Digital Experience Analyst
ASB
09.2023 - 07.2024
Digital Experience Analyst
ASB
05.2022 - 08.2023
Functional Business Analyst
Fletcher Building
11.2019 - 05.2022
- Certified ScrumMaster (CSM), Scrum Alliance - June 2024
- AWS Certified Cloud Practitioner (AWS) - April 2023
- Agile Team Facilitation (ICAgile Certified Professional) - October 2022
- Business Systems Analysis Course and Certification (SoftEd) - September 2019
Bachelor of Commerce - Economics and International Business
University of Auckland
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